Relaunch of ar-tracking.de

ar-tracking.de — redesigned

Our website ar-tracking.de is now live with a fresh design: clearer structure, bilingual (DE/EN), and built to take you from interest to the right tracking solution faster.

Rather than a static product brochure, the relaunch combines technical depth with real references, interactive planning tools, and direct contact paths — on the home page and across the site.

Design & navigation

• New visual language — calm, precise, content-first; technical topics without clutter
• Daily rotating hero imagery from selected use cases — real installations instead of generic stock photos or carousel banners
• Customer quote and reference projects on the home page — e.g. voices from automotive and aerospace with links to full case studies
• Structured mega navigation — solutions, products, resources, and company in clear menus; quick access to FAQ, configurator, and downloads
• Site-wide search (keyboard shortcut supported) — products, use cases, news, articles, and documentation in one place

Consultation & inquiry — on the site

• Online appointment booking — pick an open slot, confirm by email, meet via video (Jitsi); confirmed appointments sync to our sales calendar
• Interactive tracking configurator — choose an application profile (powerwall, CAVE, robotics, ergonomics) and floor area, preview a 3D camera layout, and request a quote with your configuration summary
• Context feedback — highlight text on the page and send a question directly to our sales team; the selected passage is included automatically
• Contact section on the home page — booking, configurator, and classic contact options in one place

Products, technology & applications

• Refreshed product pages with local product imagery, DTRACK4 features, and licensing information
• Camera comparison — AT7, SMARTTRACK3, ARTTRACK6/M side by side with datasheet links
• Solutions by industry — entry by application field, not only by hardware category
• Use cases — filterable by marker tracking, VERPOSE®, and robotics; detail pages with videos and project context
• FAQ on the home page — common questions on DTRACK, VERPOSE®, hardware, and integration with links into the details

News, resources & trust

• News feed on the home page — own articles and selected LinkedIn posts in one stream
• Downloads and documentation without registration — on the previous site, many manuals, software packages, and datasheets were only available after logging into the customer area. In the new download center and under documentation, the same content is available directly, with no account required: DTRACK software, user guides, SDK notes, and product datasheets — one click, no sign-in
• Articles — in-depth guides on tracking topics
• Company page with management and company history
• Privacy & transparency — optional cookieless analytics, YouTube embeds via youtube-nocookie.com, newsletter with double opt-in

What does this mean for you?

• Get to what matters faster — by industry, application, or product: the structure guides you instead of showing everything at once
• Better first conversations — configurator, quote form, and context feedback provide volume, scenario, and concrete questions before we speak
• Book without email ping-pong — choose a slot, confirm, done
• Trust through real projects — reference installations, customer voices, and use cases with photos from the field
• Technical depth remains — and is easier to reach — datasheets, documentation, and feature pages are fully available; unlike before, without login, straight from navigation or search

Looking ahead

The relaunch is the foundation to showcase ART Tracking, product news, events, and international applications even more effectively. We will continue to refine configurator scenarios, booking hours, and content based on your feedback.

Explore the new site — plan your setup in the configurator, browse use cases, or book an appointment directly. We welcome your input.