VR System “Concept Lab” by our partner Italdesign lifts virtual prototyping onto the next level
Basics
Vehicle development becomes increasingly complex, due to a higher amount of content within the vehicle and higher customer experience expectations. Moreover, the increasing sustainable awareness of consumers as well as governmental restrictions, emphasize the need to reduce resource utilization throughout the whole production process adding further to complexity. At the same time, development time frames have shortened and budgets have decreased significantly.
Many important reasons to empower virtual prototyping with the best systems available, combined with high-end, high-quality design software. The Concept Lab by our partner Italdesign was patented in 2019 and has been consistently updated and enhanced since then.
Concept Lab
Technically, the Concept Lab integrates a compact VR system with a fully motorized and adjustable seating buck and additional, optional physical components to create a deeply immersive experience. The interactive UX allows users to engage with realistic external and internal environments such as the presentation with interior light and music simulation. Collaborative and remote sessions build the foundation for teams to optimize layout in real time, independent from their physical location.
Equipped with high-standard tracking devices by German manufacturer Advanced Realtime Tracking GmbH & Co. KG (ART) Concept Lap is best prepared for future extensions:
- Optical Tracking system to track and follow objects
- Motion Capture target set to track entire bodies
- Interaction devices such as Fingertracking and Flystick to navigate in the immersive world
Benefits
- Immediate adaptation possibilities reduce the time needed between design surface to presentation by 70%.
- Lower material usage (-95%) also leads to hardware model cost reduction of around 50%.
- Significant reduction of material waste (CO2 -98%) and carbon emissions (electricity CO2 -99%), making the entire process more sustainable.
- Concept Lap has the power to shorten development cycles by 75% and decrease costs immensely - by around 87%.
Highlights
- Self-adjusting seating buck
- Represent current and future vehicle configurations
- Physical components at minimum
- Virtual reality technology
- Multiple motion-capture sensors for complete immersion
- The Concept Lab system can be implemented at your site, tailoring it to your specific needs
Use Cases
- display & VR scene interaction |digital distraction
- competitor’s analysis | comparison of different solutions | scan, CAD& design data | surfaces
- Ergonomics: e.g. ingress & egress | seating positions | visibility & reflections | reachability | usability & handling
- Design Review: color & trim evaluation and comparison | real time sketching
Read more: https://www.italdesign.it/en/concept-lab/
Whitepaper: https://www.italdesign.it/en/whitepaper/the-concept-lab-optimizing-your-vehicle-interior-development/
Watch video: https://youtu.be/ejf5GZCF8y8
Virtual seating buck
Testing and elaborating
ART Head- and Fingertracking empower your immersive experience
Enabling ergonomic studies
Virtual design and production on a new level
Reliable and stable: ARTTRACK5
ARTTRACK5: powerful industry standard
ARTTRACK5/C camera existing of camera head and camera body
All pictures courtesy of Italdesign.